As social media continues to make inroads into the corporate world, many organisations are struggling with the best way to incorporate these new media into their marketing strategy. This 1 day course will provide an insight into the ways social media can be harnessed by your organisation for sales leads, prospecting, building profile and sharing...
This 1 day course covers the essentials behind developing creative and successful social media advertising campaigns. We'll explore best-practice campaigns and tools and techniques for writing copy, developing imagery and video, creating a bidding strategy, and aligning paid, owned and earned social media activity.
This one-day immersion into social media is ideal for those who need to develop a social media strategy from scratch or improve their social media activity to create business impact. This course will explore the ways to use different social channels to attract, engage, convert and retain your audiences.
As increasing proportions of the marketing budget are being allocated to digital media, we need to closely monitor the effectiveness and impact of this part of the marketing mix. The use of online analytics enables a vast amount of data to be generated which gives us an ability to review success in minute detail.
Learn how to use social media as an effective business tool. This 1 day course will show you how to use social media to achieve your business objectives and improve the working efficiency of you and your peers, bosses and subordinates.
This workshop covers the key skills required to maximise and maintain your key accounts, including relationship to partnership selling, networking and strategic planning. Self-appraisal and practical exercises will ensure maximum participation and learning.
Success in life is never just about what you know. If you are going to make your knowledge, skills and abilities work for you it is desirable to build a wide variety of contacts with whom you can share them in order to build some useful and resilient relationships. Building those relationships requires a conscious recognition of the strategies and...
This practical one-day course will help you increase the accuracy and context of your written content. Learn the latest tried and tested techniques, symbols and glossaries to support your proofreading work on all forms of written communication in your organisation, including informal emails, reports and marketing materials.
Websites, social media, e-newsletters and blogs are the main place we communicate with clients, secure new customers, and raise credibility. But the web’s high-speed environment makes readers quick to judge, time-short and purpose-driven. Learn the essentials of writing to make more of your content read and noticed, influence your targets, and bring ROI.
The key to effective organisation of events, seminars, workshops or conferences is in planning. This practical course provides an opportunity to develop the self-confidence needed to plan, coordinate, run and manage a successful event.
The focus of this course is to enlighten and engage customer service professionals with the latest thinking about how to deliver an excellent service to their customers using the telephone, email and social media.
This course offers a structured approach to developing a marketing strategy starting with the principles of a marketing approach and including the integration of the marketing plan with the company’s overall business strategy.