This practical two-day workshop focuses on maximizing the potential of key accounts that are critical to an organisation’s success or failure.
This workshop covers the key skills required to maximise and maintain your key accounts, including relationship to partnership selling, networking and strategic planning. Self-appraisal and practical exercises will ensure maximum participation and learning.
This two-day programme has been designed for sales people who are moving towards a more strategic approach to business development, taking on responsibility for expanding business with high potential accounts as well as further developing and securing important long-term partnerships .
This course focuses on a planned, systematic approach to account management building upon and extending the required soft skills and rapport building techniques needed to maximise business. This is an account management course which assumes that sales skills are already in place.
Defining the role
Defining a “Key Account.”
Research and Analysis
From Relationship to Partnership
Developing a Personal Development Plan
|Course Duration||2 Days|