An Introduction to Strategy


This course is focused on the practical elements of strategic planning and decision making. The consultant will work with you to begin to develop your strategic mindset when planning and making decisions in your business.

More details

More info

Designed as an introduction for all managers and leaders who are new to strategic planning and decision making, this course will help you to develop the knowledge and skills required to take on a strategic role or management position by using practical tools to enable you to think and plan more strategically in the workplace.

Target Audience:

Suitable for all professionals who are either new to a strategic role or aspiring to a position involving strategic management.


To gain maximum benefit please bring examples of strategic planning and decision making you have already been involved in or will become involved in at a future time.

Delegates will learn how to:

By the end of this course you will be able to:

• Understand the importance of strategy to an organisation.

• Link strategic planning and decision making with your business' overall objectives.

• Identify the different types and characteristics of strategy, including influencing factors.

• Demonstrate the application of strategic planning and decision making by completing a practical exercise/activity in the classroom.

Course Outline

Creating Strategic Management Thinking

• Setting and creating a clear direction for a dynamic business

• Creating competitive advantage for your business

Practical Strategic Analysis

• Analysis and evaluation of the external environment through the use of practical tools

• How to analyse business performance

• Putting a strategic framework in place

• How to identify opportunities and threats

Effective Strategy Formulation

• Examining what is corporate strategy, business unit strategy and functional strategy

• Developing strategy that fits with your business

• Creating strategic choice - building sustainable competitive advantage

• Practical activity/case study to enable you to apply this learning within the classroom

Evaluating your Strategic Plan

• Measuring the plan against stakeholder interests

• Keeping the plan flexible and adapting to changes in the business and external environment

• Developing and adapting to long-term objectives

£ 579.00 ex.vat

ISM1 Introduction to Strategy

For more information please download the attachement

Download (234.22k)

Data sheet

Course Duration 1 Day
Location London