Great Copywriting

Turn any piece of communication into powerful copy that creates interest, attention and generates passion.

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This course is aimed at:

Suitable for all those who have to write marketing copy for brochures, leaflets, emails, websites and social media sites. This course will develop your existing skill set and help you to become a more competent and confident writer. Design will also be considered along with the copy to achieve the communication power of combined words and pictures.

You will learn:

  • Develop copywriting and communication skills.
  • Structure and produce powerful brochures and leaflets.
  • Clarify your message.
  • Create strong messages to make maximum impact.
  • Avoid common copywriting mistakes.

Course Outline

 Introduction to Copywriting

  • Understanding the psychology of copywriting
  • Defining the material's objectives
  • Identifying the target audience:
    -needs and expectations
  • What people expect from your copy
  • What makes a good copywriter

Planning and Producing Marketing Literature

  • Setting goals and workable deadlines
  • Identifying the main difficulties and obstacles
  • Briefing agencies and printers
  • Managing costs

Writing the Copy

  • Structuring the content
  • Choosing style and words
  • Adding creativity
  • Making your piece more personal
  • Creating interest
  • Using the layout for maximum impact
  • Avoiding common mistakes

Generating Action from your Copy

  • Knowing the techniques
  • Monitoring the returns
  • Evaluating the success of the material
  • Evaluating your mistakes or failures
  • Identifying the areas for improvement
  • Learning from practice and improving your method and style

Training Method:

Participants will be requested to write a marketing leaflet and can use this opportunity to reinforce their learning and apply the copywriting techniques learnt.

£ 579.00 ex.vat

Data sheet

Course Duration 1 Day